As we head into the new year, I have been thinking about what to expect in 2011. At BIN 36, we are busy planning a wine by the glass change, a food menu change and getting geared up for BIN School which starts in a couple weeks. But, in the end, I am always reminded about what makes any restaurant tick - consistency in the process of innovation, quality in every new idea, and, above all, a genuine empathy for our guests. If you ever thought running a successful restaurant simply required opening the doors and waiting for customers to fill the tables, think again. Each year, the management team at BIN 36 decides an ever-evolving path. Of course, we stick to our core values - great, value-driven wines, surprisingly delicious food and cheese, informed and attentive customer service, but we never want to rest on past success.
In 2010, we began the year with a significant renovation and menu redesign to celebrate our 10th year in business. The changes, both in the restaurant and the plate, really seemed to hit the nail on the head. We had a great year and offered an experience we were all proud of - with plenty of fine accolades in the process. BIN 36 was even featured in the first Chicago Michelin Guide.
2011 promises to be another exciting year, and we have a lot in store for you - revamped BIN School classes, the aforementioned menu changes, a new wine by the glass feature which will rotate throughout the year, outdoor seating - something we have been working on for years! (yes, it will get warm at some point). We will be expanding our retail inventory with more books, wine accessories, and wine features, evolving our artisan beer menu, and, did I mention a new breakfast menu???
We are going to very busy in 2011. Stop by when you have time, have a glass of wine, and see what's happening!!
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I'm all about the patio. To a fabulous 2011!
ReplyDelete- Sam from Brokewino.com
couldn't of said it better myself. Stick to your core values and insist on 100% customer satisfaction through great quality food and wine and you will sure enough keep the customers coming back. I have for one made a decision to spend more time in 2011 training and motivating my staff in customer focused workshops and an improved incentive scheme.
ReplyDeleteWow! Exciting.
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