The Challenge

(Cheese, cheese, and more cheese via sergioesse's photostream)

Yes. It's true. These are the dog days of summer—it's hot and humid and the occasional rain only seems to make it even more steamy. So, as we were sitting inside the nice air conditioned restaurant, we came up with a great excuse for everybody to come on in and join us. It's the 1st annual (yes, we're hoping this will become a yearly event), BIN 36 Wine and Cheese Challenge.

The concept could not be any easier. All you have to do is come to BIN 36 at Marina City (sorry, the Wicker Park restaurant is not included this time around). Try all 12 of our wine flights between August 15th and September 18th (that's 35 days!) and drink a wine flight a month for the next year—for FREE. Or, if wine's not your thing, you can try all 8 cheese flights over the same time period, and eat cheese (one flight a month) for the next year for FREE. Yes. You can eat and drink for a year for free—maybe all the heat has gone to our heads???

(Will you take down The Challenge? via Loving Earth's photostream)

Maybe we have. Because, if cheese and wine for a year wasn't enough for you, if you conquer both challenges, we're throwing dinner for two into the mix. Two people. On us. A $100 night out, without even having to lay a hand on your wallet.

And, following "The Challenge," we'll be changing up the wine flights and cheese flights so there's no risk of getting bored. Kind of a last hurrah to our summer list, for all you die hards out there.

(John McLain is a die hard... via cdevroe's photostream)

And as far as how we'll keep track of all of this? Don't worry, we'll handle it all ourselves, so all you have to do is show up, eat, drink and have fun!

When you stop and think about it, it really comes down to this: we're asking if there are any hardcore wine and cheese loyalists out there who'd commit themselves to a month of wine, cheese, or both from just one place—us. And in return? We reward you. Big time. It's as simple as that.

So yeah. We're throwing the gauntlet down. It's a challenge—and no meek shall inherit this reward.

We look forward to seeing you soon.